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Nissan, which wants to become the top seller of electric cars, repeatedly delayed deliveries to some U.S. buyers who reserved the first 20,000 Leaf plug-in hatchbacks, according to interviews with customers.
According to KHABAR KHODRO, They said Nissan unexpectedly dropped some from the waiting list temporarily, asking that they reapply if they couldn't prove they'd arranged installation of home-charging units that can cost more than $2,000.
"My delivery date kept jumping around, from April to 'pending' to May to June to July," said Marc Fishman, a 42- year-old movie sound editor from Burbank, Calif. He said Nissan without explanation canceled the first order he placed, in September 2010, and gave him conflicting information after he re-ordered the next month.
For Nissan Chief Executive Officer Carlos Ghosn, the hitches show that the first mass-market electric car for the U.S. is a long way from being sold and delivered as smoothly as the company's Altima sedans. Ironing out the Leaf process is a priority for the carmaker to meet its goal of selling hundreds of thousands of the hatchbacks annually within the next few years to recoup a more than $1 billion investment.
"What it demonstrates is reality -- electric vehicles are niche products that can't be mass-produced yet and can't yet be sold like regular vehicles," said Eric Noble, president of The Car Lab, an industry research company in Orange, Calif.
The company expected "challenges" with its first electric car and first "built-to-order" model sold via the Internet in the U.S., said Brendan Jones, manager of Leaf sales in the country. The prospect proved true when orders were delayed due to technical glitches and communications problems, compounded by Japan's earthquake in March that slowed deliveries of all models.
In April, Nissan began revamping the program, re-training agents staffing the vehicle's sales website and promoting Jones, who had been a manager of general sales and marketing, to director of the same for the plug-in brand.
Nissan anticipates getting at least 10,000 cars to U.S. drivers this year -- half the original plan for 20,000.
