Ferrari Tailor Made personalization feature to be introduced at the Frankfurt Motor Show

Catering to the ever increasing which is sometimes peculiar and unconventional demands of customers, is what makes auto manufacturers more popular.

According to KHABAR KHODRO, This is exactly what Ferrari is banking on as they have come up with a program namely "Tailor Made" to pander to some rare demands of their customers.

Speaking about the agenda, spokespersons at Ferrari said that this would facilitate the use of special and fashionable material, in a variety of colors, accessories and designs. All this will go on to create an individual car specifically as per customer's choice. A special team of enthusiastic staff from Ferrari would work alongside customers to advise them and get their views on how to design the interiors of their car.

Samples of such customized cars were showcased at a dealer meet. One example however was a Fiat Executive Lapo Elkan, which had a denim theme, denim blue upholstery, blue pain and blue wheels completed this "Tailor Made" vehicle.