According to Khabar Khodro, sales
of Jaguar Land Rover’s SVR performance models leapt by 64% to over 9500 in the
were buoyed by continuing strong demand for the five-year old Range Rover Sport
SVR, with important new contributions from the SVO division's two most recent
models, the Jaguar F-Pace SVR and the Range Rover Velar SVAutobiography
Dynamic, both launched last year.
company also reports a 20% hike in bespoke commissions and – pandemic
permitting – expects further expansion.
of SVO’s offerings are currently SUV-based now that the Jaguar XE SV Project 8
and F-Type SVR have run their course, but managing director Michael van der
Sande insists the company has its eye on further expansion and that "there will
be future saloons and sports cars” in the SVR range.
der Sande says the arrival of the F-Pace and Velar models have successfully
taken SVO into a new sub-£100,000 category but there are no plans currently to
move lower, perhaps into Range Rover Evoque territory. "But I wouldn’t rule it
out,” he adds.
well as offering the widest SVR range yet, van der Sande attributes his
division’s success to a rapid increase in the number of SVR centres around the
world. At present there are 100, but he expects that number to grow to around
200 "over the next couple of years”.