to khabarkhodro,Dealers didn’t want to invest in offering EVs.
to have nearly 40 percent few dealers.
like other GM brands, is transitioning toward a fully electrified future. To do
that, the luxury brand transformed its dealer network, though Cadillac will
chart a new course with far fewer dealers than it had before. According to a
recent Reuters report, the brand has nearly 40 percent fewer US dealers than it
did just three years ago. The contraction isn’t a surprise as GM bought out
dealers who didn’t want to invest in EVs.
had about 920 dealers just three years ago, reports the publication, though it
will end 2021 with 560 dealers. That’s a significant reduction, though it’ll
still have a larger network than other luxury marquees. By the end of last
year, 150 dealers had already accepted GM’s buyout, choosing to take cash over
investing the $200,000 to $500,000. Reuters says GM doled out $274 million in
2020 and 2021 to dealers looking to ditch the Cadillac brand.
2023 Cadillac Lyriq, set to arrive next summer, is the first in several
electric vehicles coming to Cadillac and other GM brands. The luxury brand has
bold plans to offer a fully electric lineup by 2030, with other models in
development. Cadillac says the Lyriq has completed about 80 percent of its
validation process, which includes real-world exercises, like cold- and
hot-weather tests, and virtual simulations. It’ll offer an estimated 340
horsepower with rear-and all-wheel drive available.
trend of automakers revamping their dealer network isn’t new. Porsche and other
luxury brands have branched out to offer boutique retail locations that focus
on experiences over selling cars. The coronavirus pandemic has also seen
dealers and automakers move parts of the purchasing process online, which will
likely increase in the coming years. Tesla does not have a traditional dealer
network, and that has others thinking about possible new ways to sell to