کد خبر: ۲۹۲۵۴۱
تاریخ انتشار: ۱۴:۲۱ - ۱۳ بهمن ۱۳۹۳
According to Khabar Khodro, First International Conference of Brand Strategy was held in hall meeting of heads with the goal of determining the place and role of brand in economic development of country and improving national branding for stronger presence in global markets in partnership with organizations, manufacturing, engineering, services, research and education companies.

Zamyad was introduced as the top brand

According to Khabar Khodro, First International Conference of Brand Strategy was held in hall meeting of heads with the goal of determining the place and role of brand in economic development of country and improving national branding for stronger presence in global markets in partnership with organizations, manufacturing, engineering, services, research and education companies.

The conference, which was held by the message of Ayatollah Hashemi Rafsanjani, president of expediency and speech of Dr. Nahavandian, the head of the presidential administration, was the host of guests, speakers and local and foreign literary and scientific characters in 2 days.

At the conference many articles and studies have been offered about the brand and its value among which there are tens of research papers from Zamyad managers and experts.

According to this report, Dr. Masoume Ebtekar, chief of Department of Environment was the speaker at closing day of this conference and she talked about the necessity of supporting green brand and continuous development.

At the closing day of this conference best brand were appreciated with appreciation statue and insignia emblem and Zamyad as the only automaker in this conference was also given appreciation statue and insignia emblem along with receiving the title of best successful brand.

Engineer Fereydoun Hamidi, the CEO of Zamyad said, "The importance of brand and brand making strategies in continuous development, the place of local brands and brand making in plans of national development, paying attention to brand making and its strategies in Jihad management and resistive economy are among treatable issues in brand making."

He added, "The company has always tried for strategies of identifying and loyalty of brand, evaluation and valuation of brand as our employees believe that we should consider scientific approaches and ways in economic and social divisions more than ever."

Finally, he told, "The brand of a company should shape in the heart of costumers, consumers and its contacts."

 

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