Became known to the most environmentally friendly cars in the world

Toyota has won first place in the “most” green “brand in the world”, published by the international consulting agency “Interbrand”. A similar study was conducted for the first time.

According to KHABAR KHODRO, Results The rankings are based on the information is freely available on the measures taken by business entities to protect the environment, as well as the general public perception of the Company’s contribution to sustainable development. To this end, the study organizers interviewed about 10 thousand people in 10 countries, including Japan, China, India, USA, UK, France, Italy and Brazil.

Environmental protection is a priority for Toyota in the world: the company not only develops environmentally friendly vehicles, but also pays great attention to the involvement of clients and the general public in efforts to protect the environment.

According to the report, the victory of the Toyota brand is largely dictated by the company’s leading position in the field of hybrid technology. Since the advent of the world’s first serial hybrid car Toyota Prius in 1997, has sold more than 3.2 million Toyota and Lexus hybrid. Now the market is represented by the third generation Prius. Toyota develops along several promising “green” technology: hybrid cars, hybrid cars with the possibility of charging from the mains, electric and fuel cell cars.

In addition, the company continually works to reduce the harmful effects of their business on the environment. For example, Toyota in factories in Britain and France, as well as in the central warehouse of spare parts company, “Toyota Motor Europe” in Belgium installed solar panels to generate electricity. In Toyota’s logistics center in the Belgian city of Zeebrugge, which is used as a transit point in the delivery of cars by sea from Japan to Russia in early 2013 will see two wind turbines.