Force One SUV to be available for Indian car market on Ganesh Chaturthi

Force Motors took a huge step this Friday with their foray into passenger vehicles. The Force One SUV comes for a price of Rs. 10.65 lakh (ex-showroom Delhi). Unveiled by Chairman Abhay Firodia, Managing Director Prasan Firodia, and Force One brand ambassador, Amitabh Bachchan. The company boasts of experience on Indian roads and is using this expertise to bring the very best in tech and manufacturing and brings all this and more through their first SUV.

The Force One SUV has 3 row seating with dual AC vents for each. The SUV features a steering that introduces you to a driver information system, audio control and cruise control. Force Motors has collaborated with Daimler for 40 years and partnered with them for 30 years.

It uses a powertrain that's licensed from Daimler AG. With an engine capacity of 2.2 liter, the Force One SUV electronics have been audited and validated by Mercedes Benz Technologies. Vehicle ride and handling is fine-tuned by Lotus Engineering. Wipro is helping in Customer relationship and Dealer Management System. At present the vehicle will be made available through 22 dealers pan India from 1st September, 2011 and the number of dealers will double by mid 2012.