Mazda CX-3 buyer interest levels five times higher than Mazda 2

According to Khabar Khodro, Mazda Australia says the amount of interest in the all-new Mazda CX-3 compact SUV is “very strong”. Speaking at the launch of the 2015 Mazda CX-5 earlier this week, the company’s local marketing director, Alastair Doak, quoted figures suggesting the level of buyer interest in the new CX-3 is about five times higher than it was for the revamped Mazda 2.

“We’ve got 20,000 hand-raisers for the car, people that are saying ‘keep me informed about it’ and we have over 5000 who want us to speak to them when it goes on sale,” Doak said.

“With Mazda 2, we had about 4500 people at launch, so the numbers for CX-3 are very strong,” he said.
“The amount of interest certainly is probably more than we expected, only because it’s an all-new nameplate in a new segment for us.

Doak suggested the key will be making sure it is positioned in the correct price bracket.

Mazda has already confirmed it will offer front- and all-wheel-drive versions of the CX-3, as well as the choice of a 2.0-litre petrol four-cylinder or 1.5-litre turbo diesel four-cylinder engines with manual and automatic transmission options.